16 Jan The 2017 Way to an Optimized Airbnb Listing
The new year is the perfect opportunity to set new goals: if you’re using Airbnb, it’s a great chance to improve your property.
#1 Update your listing
Just like your social network profile, you should aim to keep your listing up to date. It is a great way to improve your visibility and consequently increase your occupancy.
Your experiences with past bookings and your reviews will always bring up new ideas such as information to add to your description.
If you’ve decided to purchase new furniture or decorations, you have to take new photos: guests always want the flat to look exactly as pictured.
As you probably noticed, your number of bookings vary depending on the season: this is called seasonality effect and it’s different for each city in the world. If you update your rate weekly or monthly according to your city’s seasonality, you will be able to exploit your AirBnB’s potential to the fullest and increase your income. For example, this is the seasonality for London:
Learn more “How to set up a competitive Airbnb price” >
If you want to improve the chances that your flat gets booked, you will need to revise the amenities and services you provide. This is an absolute must. Guests want more and more services that will surely improve their stay.
Learn more “5 Airbnb amenities for you and your guests” >
#3 Spotless property
Airbnb guests are looking for higher standards. Nowadays, guests want hotel quality services in the flat and a spotless cleaning is a must.
The general cleaning is important but the details are even more important. From the toiletry products to the secondary amenities you provide, they all are important to improve the stay of your guests and obtain a good review.
Learn more “The Airbnb cleaning services guide” >
#4 New policies
As you probably know by now, a new law across the London councils lay down a 90-day rental limit for every short-let property in London. It means that hosts can short-let their property for more than 90 days in a row. In order to still make the most out of their properties, we recommend our hosts to alternate between mid/long lets and short lets. During the low season, City Relay can advertise your property in platforms such as Zoopla and Spot a Home.
Learn more “Many other opportunities outside Airbnb” >
#5 The new Airbnb feature: Experiences
This year, Airbnb launched “Experiences”, a new feature integrated into the mobile app and into the website. With Experiences, if you are a host, you can host an activity for your guests. Let’s say that you have an Airbnb in London and you have a deep knowledge of the city. When you want, without commitment, you can allow your Airbnb guests to book a guided tour of London offered by you! Having the possibility to experience a new thing and earn more is definitely a sure way to an optimized Airbnb listing. In fact, the price for each Experience is £200 on average!
Learn more “Not only homes: Airbnb reveals the new Experiences feature” >