The mid-term corporate market offers London landlords a flexible and profitable alternative to short-term and long-term letting. It targets business travellers, relocators, consultants, and digital nomads looking for stays of three to six months, helping owners improve occupancy and rental income while navigating regulatory risks.
\nKey Takeaways:
\nThe mid-term corporate market is the sweet spot between short-term and long-term rentals, where fully furnished properties are rented to business travellers, relocating executives, or corporate entities seeking stays of 3 to 9 months.
\nThe rental market is becoming more complex for London landlords, with regulations restricting profitability and flexibility in short- and long-term letting. The current situation is pushing landlords to look for alternative letting strategies, specifically, mid-term rentals.
\nAt the moment, short-term rentals still generate higher nightly rates, especially during the peak summer season. However, with London imposing a strict 90-day rule, entire-home rentals are limited to just 90 nights per year. This leaves the property empty for the rest of the year, resulting in the landlord losing money.
\nLong-term rentals offer stable profits and occupancy, but recent regulatory changes under the Renters’ Rights Act (RRA) have restricted landlords’ flexibility and heightened concerns about possession timelines and operational risks.
\nThese conditions have created a growing interest in the mid-term corporate market. It’s a segment that sits right between short-lets (stays of 90 days or less) and long-lets (6 to 12+ months). This makes it an effective strategy, as it allows them to keep earning despite the 90-day restriction without facing the RRA’s rigid tenancy rules, provided it does not inadvertently grant standard tenancy protections under the Renters’ Rights Act. For instance, if the individual’s name is on the agreement rather than the company’s, it might be treated as a standard tenancy that can’t be terminated by a ‘no-fault eviction’.
\nAmong the mid-term corporate guest profiles are:
\nDid you know…
\nCondor Ferries’ UK Tourism Statistics revealed that business trips are among the most popular reasons for visiting London, alongside holidays and visiting family. Business trips, in particular, contributed to the arrival of 2.4 million visitors.
\nOne of the strongest arguments for corporate midlets is financial. At City Relay, we often suggest switching to mid-term letting during the slower months after the summer season to ensure short-lets will continue to earn rental income. Corporate letting, in particular, holds significant financial benefits.
\nCompanies relocating employees prioritise convenience, flexibility, location, and professional management. They also prefer fully furnished accommodations so their employees can settle in quickly.
\nAll this commands a higher rate compared to unfurnished long-term rentals. Across City Relay’s portfolio, comparable mid-term corporate lets are typically priced around 40% above equivalent long-term lets, depending on location, seasonality and specification. For instance, a 1-bedroom, 1-bath, fully furnished Marylebone City Apartment is priced at £2,500 a month as a long-let. But as a mid-let, the rate increases to £3,500 per month.
\nAnother benefit is the stable income from mid-term rentals. At City Relay, our mid-term rentals last between 3-6 months. That means securing a corporate mid-let stay locks in at least 3 months’ worth of rental revenue.
\nIn many corporate bookings, payment is made by the employer, relocation company, or corporate accommodation provider rather than the individual guest. This gives you greater assurance that the rental fees will be paid. It reduces concerns about rent arrears, late payments, affordability, and costly possession proceedings.
\nCorporate guests typically use accommodations differently than permanent residents or tourists. They are in London to work. That means most of them spend longer hours working, travelling, or attending meetings. Some even return to their homes on weekends.
\nThis means your property will experience less usage, reduced furniture wear, lower maintenance requirements, and longer replacement cycles. The lower wear and tear can boost your property’s long-term profitability.
\nAdmittedly, not all areas of London are ideal for a corporate mid-let stay. Your property should be either within the business and financial hub or in a major employment centre.
\nThe key areas in London include Canary Wharf (as the investment banking hub) and the Square Mile (The City of London, Bank, and Liverpool Street). These areas attract banking professionals, investment managers, and legal consultants. Some of them may come to London for the Q1/Q2 auditing cycles or mergers and acquisitions. Staying within walking distance of their work is ideal, especially if they need to work intensively for 3 to 6 months.
\nInternational technology firms usually bring talent to London, particularly in the east, where the Silicon Roundabout (Shoreditch, Clerkenwell, and Old Street) is located and where King’s Cross anchors Google and Meta’s massive corporate campuses.
\nThis tech and creative belt attracts developers, startup founders, software engineers, and tech consultants.
\nRelocating executives who bring their families prioritise lifestyle, safety, and convenience. They prefer to live in premium residential areas like Kensington, Marylebone, and Notting Hill. These areas have a distinct ‘village’ feel, world-class dining, and proximity to elite international schools. It’s also close to Hyde Park and Regent’s Park.
\nIf your property already operates as a short-let and is located in the areas mentioned above, you have a huge opportunity to boost profitability by opening your doors to corporate mid-lets.
\nThe transition is often easier than you think.
\nThe mid-term corporate market is not always the right strategy for all rental properties. It could be ideal for you if your property:
\nFor many London landlords, corporate mid-lets solve a growing challenge that allows them to generate high rental income while remaining flexible and compliant with local regulations.
\nIf you’re looking for a new strategy, City Relay can help you understand your property’s potential within the corporate market. We use smart technology and data-driven strategies to set profitable rental rates. Let’s talk about your options.
\nGet a free rental estimate now.
\n","date":"2026-07-06T10:04:24","day":"06","month":"Jul","year":"26","resourceTypes":{"nodes":[{"name":"Partner"}]},"resourcePostItem":{"resourcePostItem":{"embed":"","category":"london","download":{"button":null,"image":null},"cta":null,"content":[{"question":"What is the mid-term corporate market?","answer":"This mid-term corporate market demands furnished accommodations for professionals staying three to six months. These include consultants, relocators, executives, contractors, and even digital nomads. Unlike tourists, these guests require accommodations that support their work and daily living.
\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"How does corporate mid-lets bypass London’s 90-day rule?","answer":"London’s 90-day rule restriction applies to temporary sleeping accommodation in Greater London under the Deregulation Act. Corporate mid-lets have a minimum stay of 3 months, which makes it fall outside the scope of the restriction. This can be used as part of a flexible letting strategy to maximise earnings and occupancy potential in London while staying compliant with local rules.
\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"Are corporate tenants better than traditional ones?","answer":"Corporate tenants are not necessarily better, but they do come with benefits. Many bookings are supported by employers, corporate accommodation providers, or relocation agencies. This reduces concerns around affordability and rent collection. Since corporate tenants treat mid-lets as their temporary residence, they give landlords greater flexibility and lower operational risk.
\nCorporate tenants do present a different risk profile since mid-lets might accidentally grant standard tenancy protections under the Renters’ Rights Act. For instance, if the individual’s name is on the agreement rather than the company’s, it might be treated as a standard tenancy that can’t be terminated by a ‘no-fault eviction’.
\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"How do landlords find corporate guests in London?","answer":"Most corporate bookings go through specialist channels rather than mainstream portals like Airbnb. Relocation agencies, corporate housing providers, and multinational companies usually partner with property management companies that manage multi-property portfolios, such as City Relay, rather than look for individual landlords.
\nBy partnering with City Relay, you can secure consistent corporate bookings while having experts transform your property into a peak-earning short-let during the tourist season.
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