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Here Are 4 Ways to Unlock Long-term Value","content":"<p><b>Key Takeaways:</b></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A </span><b>second home</b><span style=\"font-weight: 400;\"> in London offers an opportunity to earn extra income, as it capitalises on the city’s popularity as a tourist destination and its reputation as a business and financial hub.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leaving a second home empty</b><span style=\"font-weight: 400;\"> will lead to higher council tax, maintenance issues, and financial risks, sometimes it can cost you up to £12,000+ a year.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market conditions, even when not ideal, still offer numerous </span><b>financial opportunities for second homes</b><span style=\"font-weight: 400;\">.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible letting</b><span style=\"font-weight: 400;\"> enables second homes to become a stable, scalable financial asset.</span></li>\n</ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A </span></i><b><i>second home</i></b><i><span style=\"font-weight: 400;\"> is a residential property that the owner does not use as a main residence. For council tax purposes, these are identified as properties not used as a main home but are furnished. It’s often acquired for investment purposes or used occasionally as a holiday home.</span></i></p>\n<h2><span style=\"font-weight: 400;\">Got an Empty Second Home in London?</span></h2>\n<p><span style=\"font-weight: 400;\">Owning a second home is common in the UK. The </span><a href=\"https://www.gov.uk/government/statistics/english-housing-survey-2021-to-2022-second-homes-fact-sheet/english-housing-survey-2021-to-2022-second-homes-fact-sheet#households-with-second-homes\"><span style=\"font-weight: 400;\">English Housing Survey 2021 to 2022</span></a><span style=\"font-weight: 400;\"> revealed that more than 2 million households have at least one second property, with 22% of them living in London.</span></p>\n<p><span style=\"font-weight: 400;\">60% of these second properties are in the UK, while 40% are outside. </span><a href=\"https://www.landlordtoday.co.uk/features/tax-and-finance/2024/09/second-homes-how-many-are-there-and-where-are-they/\"><span style=\"font-weight: 400;\">In London, most of the second homes are flats</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"https://www.ons.gov.uk/peoplepopulationandcommunity/housing/bulletins/numberofvacantandsecondhomesenglandandwales/census2021\"><span style=\"font-weight: 400;\">0.7% of them don’t have a usual resident</span></a><span style=\"font-weight: 400;\">.</span></p>\n<p><span style=\"font-weight: 400;\">What does this mean? It means there are thousands of second homes sitting empty and costing owners unnecessary taxes and fines. It’s such a waste considering there are </span><a href=\"https://www.pbctoday.co.uk/news/planning-construction-news/housing-market-crisis-according-government-data/157073/\"><span style=\"font-weight: 400;\">more than 130,000 homeless families</span></a><span style=\"font-weight: 400;\"> waiting to live in a decent home.</span></p>\n<h3><span style=\"font-weight: 400;\">Why do property owners have a second home?</span></h3>\n<p><span style=\"font-weight: 400;\">There are cases in which people inherit or are gifted a second home. But most of the time, it’s a conscious investment for UK households. The English Housing Survey revealed that households choose to invest in another home for the following reasons:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">45%: holiday home</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35%: long-term investment</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9%: retirement home</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4%: for working away from home </span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">7% of respondents in the survey reported that their second home used to be their main residence, and they opted to keep it even after upgrading to a better property.</span></p>\n<h3><span style=\"font-weight: 400;\">Why should you keep your second home occupied?</span></h3>\n<p><span style=\"font-weight: 400;\">For those who were gifted the property or inherited the second home, it’s not surprising that they would leave it empty because it wasn’t really part of their future plans. However, leaving it vacant is not as simple as it seems. In fact, leaving a second home empty is often more expensive.</span></p>\n<p><span style=\"font-weight: 400;\">Council tax is one cost you need to consider. In the </span><a href=\"https://www.cityoflondon.gov.uk/services/council-tax/council-tax-bands-and-charges/council-tax-empty-properties-and-second-homes\"><span style=\"font-weight: 400;\">City of London</span></a><span style=\"font-weight: 400;\">, a second home is charged an additional 100%, even if it sits empty. Not only that, but the longer a property stays empty, the higher the council tax charge, ranging from an additional 100% to 300%.</span></p>\n<p><span style=\"font-weight: 400;\">Apart from this tax, you also have to consider holding costs. Utilities will also continue to incur standing charges, which are the cost of being connected to the service line even if no service is being used.</span></p>\n<p><span style=\"font-weight: 400;\">Insurance premiums will also increase if a home is proven unoccupied. If you have a leasehold property, you still have to pay service charges even if the property is not used.</span></p>\n<p><span style=\"font-weight: 400;\">Maintenance can also be an issue, especially if nobody can spot damage early. Structural issues might worsen and end up costing property owners in repairs and replacements. Over time, these will compound and affect the property’s overall condition and value.</span></p>\n<p style=\"text-align: center;\"><b><i>Did you know:</i></b></p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Empty second homes can cost a property owner almost £13,000, with most of the expense coming from council tax (£4,000+), and potential loss of rental revenue (£7,000+). &#8211; </span></i><a href=\"https://www.cheshirewestandchester.gov.uk/residents/housing/private-rented-sector/empty-homes/cost-of-owning-an-empty-property\"><i><span style=\"font-weight: 400;\">Cheshirewestandchester.gov.uk</span></i></a></p>\n<h2><span style=\"font-weight: 400;\">How to Turn Your Second Home Into a Profitable Asset</span></h2>\n<p><span style=\"font-weight: 400;\">Turning your passive second home into an income-generating asset goes beyond renting it out. You have to choose the right letting strategy.</span></p>\n<p><span style=\"font-weight: 400;\">There are 4 ways to unlock profitability for your second home in London.</span></p>\n<h3><span style=\"font-weight: 400;\">Long-term letting</span></h3>\n<p><span style=\"font-weight: 400;\">This </span><a href=\"https://cityrelay.com/london-long-let-management/\"><span style=\"font-weight: 400;\">letting method</span></a><span style=\"font-weight: 400;\"> is the most stable and traditional option for second homes in London, offering a predictable rental income for at least 6 months. It involves longer lease terms in which the tenant is partly responsible for certain expenses, such as utility bills. Not only that, this letting strategy requires less day-to-day involvement once the tenants move in.</span></p>\n<p><span style=\"font-weight: 400;\">Although the Renters’ Rights Act has reshaped how landlords manage tenancies and limited their ability to adjust terms, it continues to provide income stability amid economic volatility. It may not be as flexible as other letting options, but it does bring a strong demand, specifically from households facing affordability challenges in the housing market. With the current global conflict, </span><a href=\"https://www.estateagenttoday.co.uk/breaking-news/2026/03/rics-iran-war-already-hitting-property-market/\"><span style=\"font-weight: 400;\">new homebuyer enquiries have declined</span></a><span style=\"font-weight: 400;\">, prompting households to rely on long-term letting in the meantime.</span></p>\n<h3><span style=\"font-weight: 400;\">Short-term letting</span></h3>\n<p><span style=\"font-weight: 400;\">Transforming your second home in London into an Airbnb or short-term rental will generate significant profits. After all, </span><a href=\"https://data.london.gov.uk/blog/the-state-of-london-report-2025/\"><span style=\"font-weight: 400;\">London attracted 24 million tourists in 2024</span></a><span style=\"font-weight: 400;\">, with 20.9 million from overseas.</span></p>\n<p><span style=\"font-weight: 400;\">This consistent high demand appeals to thousands of property owners, which is why the short-term letting sector in London is always competitive. Not only that, this letting method has the highest nightly rate among other alternatives. With the right property management help, you can enjoy </span><a href=\"https://cityrelay.com/partners/how-one-client-achieved-6000-monthly-income-and-back-to-back-bookings/\"><span style=\"font-weight: 400;\">back-to-back bookings and earn up to £6,000+ a month</span></a></p>\n<p><span style=\"font-weight: 400;\">Fortunately, platforms like Airbnb and property management companies like City Relay can help property owners transform their second homes into short-term rentals. City Relay, in particular, can help with active property management, from guest communication to cleaning and maintenance to compliance with local regulations such as the 90-day rule.</span></p>\n<h3><span style=\"font-weight: 400;\">Mid-term letting</span></h3>\n<p><span style=\"font-weight: 400;\">This is the sweet spot between short-term and long-term letting. You’re renting your second home for less than 6 months at a time. This type of letting strategy is gaining traction in London as property owners are stuck between the </span><a href=\"https://cityrelay.com/resources/the-renters-rights-act-2025-guide-to-full-compliance/\"><span style=\"font-weight: 400;\">Renters’ Rights Act</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"https://cityrelay.com/resources/how-to-get-around-airbnb-90-day-rule/\"><span style=\"font-weight: 400;\">London’s 90-day rule</span></a><span style=\"font-weight: 400;\">. Mid-term letting allows property owners to enjoy higher rental rates than long-term letting without the frequent turnovers and maintenance requirements of short-term letting.</span></p>\n<p><span style=\"font-weight: 400;\">This type of letting agreement is perfect for corporate travellers, professionals on a temporary assignment, or relocators.</span></p>\n<h3><span style=\"font-weight: 400;\">Flexible letting</span></h3>\n<p><span style=\"font-weight: 400;\">This is also another option that will help property owners maximise their second home’s income potential. You don’t have to use just one letting strategy. The Private Rented Sector (PRS) is a volatile market. Demand changes with the seasons, sometimes because of local events.</span></p>\n<p><a href=\"https://cityrelay.com/lettings-management-london/\"><span style=\"font-weight: 400;\">Flexible letting</span></a><span style=\"font-weight: 400;\"> allows you to switch between short, mid, and long-term strategies, not just to maximise income but also to stay compliant. Once you’ve booked 90 days, you can go from short-term letting to mid-term.</span></p>\n<p><span style=\"font-weight: 400;\">Of course, switching between letting strategies should not be done on a whim. It has to be data-driven to ensure you’re choosing the right approach.</span></p>\n<h2><span style=\"font-weight: 400;\">Turn Your Second Home Into A Profitable Asset</span></h2>\n<p><span style=\"font-weight: 400;\">Don’t leave your second home in London empty. You’ll only waste its potential while incurring unnecessary costs and missing income.</span></p>\n<p><span style=\"font-weight: 400;\">Use it to open a financial opportunity that capitalises on London’s popularity as a travel destination or reputation as a business and financial hub. The rental market continues to offer various pathways to generate returns. You can use long-term, mid-term, or short-term letting to tap into this income stream.</span></p>\n<p><span style=\"font-weight: 400;\">Of course, the key to success is not just to let your second home. You need to approach it strategically.</span></p>\n<p><span style=\"font-weight: 400;\">While these offer strong potential, execution requires time, expertise, and a deep knowledge of the market demand.</span></p>\n<p><span style=\"font-weight: 400;\">Property management companies like </span><a href=\"https://cityrelay.com/for-property-owners/\"><span style=\"font-weight: 400;\">City Relay</span></a><span style=\"font-weight: 400;\"> offer solutions to help your second home deliver consistent income while preserving its value and supporting your long-term plans. We’ll handle the operational side of letting, from pricing and bookings to maintenance and compliance. We’ll keep your second home occupied while you focus on reaching your financial goals.</span></p>\n<p><span style=\"font-weight: 400;\">Would you like to explore the potential of your second home in London?</span></p>\n<p><a href=\"https://cityrelay.com/london-airbnb-management/\"><span style=\"font-weight: 400;\">Get a free rental estimate now</span></a><span style=\"font-weight: 400;\">.</span></p>\n","date":"2026-04-15T11:01:25","day":"15","month":"Apr","year":"26","resourceTypes":{"nodes":[{"name":"Partner"}]},"resourcePostItem":{"resourcePostItem":{"embed":"","category":"london","download":{"button":null,"image":null},"cta":null,"content":[{"question":"Is a second home a good investment in London?","answer":"<p><span style=\"font-weight: 400;\">Yes, it is, but only if you manage it strategically. A second home is not just there to increase your portfolio. It can be used as a secure source of income. Don’t let it sit empty, because it will incur costs (e.g., service charges and holding costs) and will still be taxed at a higher rate than a standard home.</span></p>\n<p><span style=\"font-weight: 400;\">With London’s strong rental demand, you can explore different ways to earn from your second home. When done effectively, it can help you achieve financial stability.</span></p>\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"What is the best letting strategy for a second home in London?","answer":"<p><span style=\"font-weight: 400;\">The best letting strategy depends on your priorities as the owner of a second home. If you want stability and a secure rental income, you can choose long-term letting. If you want higher revenue potential, short-term letting is the best option. If you want to balance the two, you can opt for mid-term letting.</span></p>\n<p><span style=\"font-weight: 400;\">Ultimately, some property owners choose flexible letting to combine different strategies. This allows them to maximise occupancy while controlling their property’s availability.</span></p>\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"Are there additional costs associated with second homes in London?","answer":"<p><span style=\"font-weight: 400;\">Yes, second homes come with financial responsibilities. You still have to pay council tax, which will be higher if you leave it empty. There are also insurance premiums, utility bills, and repair and maintenance costs to consider.</span></p>\n<p><span style=\"font-weight: 400;\">This is why renting the property to earn extra income will help you cover these costs and still have extra to add to your monthly cash flow.</span></p>\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"},{"question":"How can I rent out my second home if I want to use it sometimes?","answer":"<p><span style=\"font-weight: 400;\">You can choose either short-term or flexible letting if you want to use your second home at different times of the year. You can block off a schedule so the property won’t be available for guest bookings.</span></p>\n<p><span style=\"font-weight: 400;\">This ensures the property is free for you to use, and it will earn while you don’t.</span></p>\n","fieldGroupName":"post_Resourcepostitem_ResourcePostItem_Content_Faqs"}]}},"author":{"node":{"firstName":"Diana","lastName":"Santos"}},"categories":{"nodes":[{"name":"Landlord Advice"}]},"featuredImage":{"node":{"id":"cG9zdDo4MjA2","altText":"","caption":null,"localFile":{"extension":"jpg","publicURL":"/static/9772cefc212bf9ee6b4e02d4bf2803a2/Second-Home-in-London.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/9772cefc212bf9ee6b4e02d4bf2803a2/d0b9c/Second-Home-in-London.jpg","srcSet":"/static/9772cefc212bf9ee6b4e02d4bf2803a2/6c918/Second-Home-in-London.jpg 750w,\n/static/9772cefc212bf9ee6b4e02d4bf2803a2/d0b9c/Second-Home-in-London.jpg 800w","sizes":"100vw"},"sources":[{"srcSet":"/static/9772cefc212bf9ee6b4e02d4bf2803a2/66907/Second-Home-in-London.webp 750w,\n/static/9772cefc212bf9ee6b4e02d4bf2803a2/0d27e/Second-Home-in-London.webp 800w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.75}}}}}}},"pageContext":{"id":"cG9zdDo4MjA1","resourceType":"partner"}},
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