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Why you should be capitalising on Events in London

Written by City Relay

Now that London Fashion Week has drawn to a close, we have had some time to reflect on how events in London can boost the level of individuals visiting the city and the level of interest in Airbnb properties. London Fashion Week drew travellers from all over the world to enjoy the shows by international designers and the various fashion events going on around the city. The question is, where were all of these travellers staying?

London Fashion Week Models

Historically, hotels have been the only option for people searching for accommodations in London. Hotels are great, but let’s be real, they can be pricey! For example, if you are travelling as a family of 4 then you can expect to pay on average £600 per night for 2 rooms in a hotel.

Airbnb is the answer to this. More and more travellers are becoming savvy to the trend of Airbnb and short lets as the answer to their accommodation needs. This is why more property owners are considering short let as a way to make a decent amount of extra income over key events.

The right promotion of your property over key events in London as well as the highest quality of property management can make the whole experience a breeze. City Relay takes care of everything for you from the listings to the check-in and maintenance to the hotel-quality linen your guests would expect. Our experience has shown us that over key events in London, hosts can expect to make up to £180 a night for a 4-bedroom property.


Some key events in London to keep in mind over the coming months.

March – Easter 30th March- 2nd April

Easter weekend falls on the last weekend of March this year. Over Easter, London sees an influx of visitors from outside the city to enjoy all the capital has to offer over the long bank holiday weekend. Many visitors will be looking for 2 or more nights over the weekend and therefore Airbnb is a particularly attractive option for them.

Coloured eggs in a basket on grass


April – London Marathon 22nd April

Whilst the London Marathon only happens on a single day, 2017 saw 40,382 people taking part and up to 800,000 spectators standing on the sidelines! Whilst a proportion of these individuals may be local, more than 98% are visitors from outside the city!

Still not convinced? 820 unique searches on Google were made for ‘Hotel London Marathon’ over the last 3 months! So why not market your property for a short let and see the extra income rush in?

Man running on the road


May – Early May Bank Holiday Weekend 5th -7th May  and Spring Bank Holiday Weekend 26th -28th May

May is host to not just one, but two bank holidays. Why wouldn’t you want to capitalise on this? Visitors are heading to London to enjoy the sights over the long weekends and are looking for the perfect accommodation for their friends and families. Why not make your property their home away from home and earn some extra income whilst you’re at it?

Purple flowers in spring


June – Royal Ascot 19th-23rd June

As London starts to warm up, June is filled with some great events in London! We appreciate that Royal Ascot isn’t actually in London… However, statistics show that the level of people visiting and staying in the city over this period is much higher than usual. Many travellers will take the opportunity to stay in London for a few days and then travel to Ascot for a day of racing.  

Royal Ascot horse racing


July – Pride in London 7th July

In 2017 circa 1 million people gathered in London’s Trafalgar Square to enjoy the annual Pride celebrations. London’s annual march is the largest pride march in the UK where thousands of people march alongside celebrities such as Kendall Jenner and Gigi Hadid to mark the anniversary of homosexuality becoming decriminalised in England and Wales. This huge mass of visitors is a fantastic chance to capitalise as a host by short-letting your property.

Pride Flag


Wimbledon Championship 2nd-15th July

The days are longer and the sun is shining. What better way to spend your days than heading to the Wimbledon championships and enjoying a spot of tennis (and plenty of Pimms and strawberries!). The Wimbledon championships attracted 473,372 spectators across 13 days in 2017. Although Wimbledon is slightly out of central London, it is important to remember that the spectators will be looking for somewhere to stay! Trends in the hotel industry have proven that spectators are not afraid of the journey to the championships from central London and the demand for accommodation is huge! This is a fantastic opportunity for short-let hosts as hotels are having to significantly raise their prices to meet demand and the availability of hotel rooms is particularly limited!

Tennis Ball


AUGUST – Notting Hill Carnival 25th-27th August

In August, the Caribbean comes to London and thousands of people flock to the streets of Notting Hill for the internationally famous carnival. The streets transformed into a haven of brilliant sounds, colourful parades and rich aromas from the West. In 2017 more than a million people enjoyed the carnival over 3 days on the streets of Notting Hill. The carnival takes place of the August Bank Holiday so many of the visitors will head to the city for the entire weekend and your property could be the perfect city retreat for them once the festivities draw to an end!

Carnival Dancer


Here at City Relay, we understand that managing a short let property can be tough and that’s why we are here to do all the work! Becoming a host is quick and easy. Simply click the button below and fill out your details to view your property’s earning potential!

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