How One Client Achieved £6,000+ Monthly Income and Back-to-Back Bookings with City Relay
When a property owner approached City Relay in 2021, they had a mission to generate a steady income from their London flat while keeping it available for personal use. Despite the challenge of balancing profitability and flexibility, the client has enjoyed back-to-back bookings and substantial earnings that reached more than £6,000 in one month.
Discover the client’s journey and how City Relay helped through flexible letting and expert property management services.
Challenge:
Before partnering with City Relay, a property owner struggled to secure consistent rental income while reserving their property for personal use.
They needed an effective strategy to thrive in the competitive nature of London’s rental market, particularly to help boost occupancy rates during off-peak seasons and balance maximum revenue generation with property availability.
Solution:
As a property expert in London, City Relay stepped up to implement a property management strategy designed to address the unique needs of the client.
City Relay delivered 4 key solutions to achieve the client’s goals.
- Flexible Letting Strategy. City Relay used flexible letting and their dynamic booking system to adapt to the client’s schedule, allowing them to maximise rental availability while reserving dates for personal use.
- Revenue Optimisation. City Relay ensured steady revenue growth through advanced pricing tools that set competitive nightly rates for maximum income during peak seasons and competitive rates during quieter months.
- Proactive Occupancy Management. City Relay maintained high occupancy rates by focusing on short-term letting and leveraging their high-trust rating on platforms like Airbnb and Booking.com.
- Comprehensive Property Management. City Relay made sure the property was always guest-ready or available for use by offering a complete package of property management services (e.g. professional cleaning, routine maintenance checks, guest communications and dynamic pricing strategies).
Results:
The partnership between the client and City Relay yielded incredible results:
- Back-to-back bookings since 2021, with some months, enjoying 100% occupancy rates
- A steady revenue with an average nightly rate of £269.
- A £6,000+ monthly revenue high for October 2024 alone
Throughout these achievements, the client remained in control of their property and was able to book personal stays when necessary.
Conclusion:
City Relay’s expertise in flexible letting elevated the client’s property into a highly desirable short-term rental, leading to consistent income. Through property management expertise, high-trust ratings and innovative technology, the client enjoyed the perfect balance between profitability and flexibility.
Facing similar challenges? Let City Relay help you achieve the same success.
