The key to boost Airbnb bookings in 2025 goes beyond offering a place to sleep. It’s all about providing the best experience for guests.

Airbnb reports that 85% of travellers consider experiences and activities as an integral part of their travel.

What does this mean for short-term rentals in London?

Before travellers decide to book a property, they consider the possible experiences and activities they can enjoy during their stay. So, if they want a cultural experience, they’ll choose accommodations near museums, galleries, theatres, and other cultural attractions.

If you want to maximise your Airbnb property’s rental income in 2025, pay attention to the unique experiences your location can provide. Explore events, establishments, and other high-interest activities to utilise as attractions for increased bookings.

In this article, you’ll discover the 4 in-demand experiences that you can use to boost Airbnb bookings before the end of the year. You’ll learn how to use these experiential features to maximise your property’s income potential and elevate the guest experience.

4 In-Demand Experiences to Boost Airbnb Bookings

Travellers go on vacation for multiple reasons and these are constantly evolving. Understanding these reasons will help property owners and Airbnb hosts align their marketing strategies to get more bookings.

For 2025, travellers are looking for specific experiences and activities that can transform an ordinary travel into a memorable one. In particular, they are seeking these four experiences and activities.

Nature

Nature escapes are quite appealing for travellers, even in a city like London. Guests want to visit green spaces, and fortunately, the city has numerous areas that cater to this desire. London has around 3,000 parks, canals, riversides and reservoirs that could deliver a nature-filled experience.

If your property is near any of these parks or nature trails, make sure it’s included in your property description. Provide photos and label them as “Nearby Areas” so guests can see the green areas they can explore when booking a stay at your Airbnb.

Cuisine

Food tourism is another trend that travellers want to experience. Statistics reveal that 38% to 40% of travellers consider food and drinks as an essential part of the travel experience.

Fortunately, London is a melting pot of different races and that means you’ll find several options if you want to try different cuisines. Of course, you’ll find a lot of restaurants that’ll give you a taste of what the locals love to eat. From the casual to Michelin-starred restaurants, you have a lot of options to choose from.

London also has some of the best food markets and street food events. Ensure your property listing and description include the best restaurants in the vicinity.

Wellness

Statistics reveal that 4 out of 10 millennials and Gen Z travellers go on vacation to relax and avoid stress. This makes wellness an important experience for them. As more people seek a relaxing vacation, you can expect the wellness tourism industry to continue growing.

A wellness vacation would revolve around self-care, so this is a great time to promote nearby spas or wellness centres. If you can add a bathtub or a hot tub in your rental property, you can easily attract these types of guests. If you can give your bathroom a spa vibe or dedicate a zen space in the bedroom, feature it in your property listing to provide it with an edge.

Culture and Arts

Reports indicate that cities experience an increase in summer and holiday vacations, driven by both cultural and festive events.

London is renowned for offering the best cultural and artistic experiences. Even if your property isn’t close to museums, galleries or theatres, the public transport and railway system of London makes them accessible.

Include in your property listing nearby establishments that will provide them with the best cultural experience. You can also promote historic tours, local art galleries and various events.

How to Use Events and Activities to Attract Guests?

Local events and activities can be a powerful tool to attract more bookings. You don’t have to organise tours yourself. You just have to know what your local community can offer and what upcoming events are happening so you can use it to your property’s advantage.

Here are tips to optimise your property listing so guests can visualise an unforgettable stay.

• Update your Listing Description. Whatever the latest trend is, make sure your property description works to your advantage. If there’s a rise in wellness tourism, highlight the spacious bathtub in your bathroom. Or, better yet, have a hot tub installed. Add a small Zen garden to your balcony. These small touches go a long way and should be mentioned in your property description.

• Provide a Local Guidebook. Provide a local guidebook that informs guests of upcoming events, activities, or festivals near your property. This would help them check if booking a stay in your property aligns with their itinerary.

• Add High-Quality Images. Don’t limit your property photos to what’s inside the flat. Feature nearby attractions, local galleries and museums, outdoor spaces and other attractions that guests would love to experience. This will help them plan their itinerary should they decide to book a stay.

• Partner with Local Tours. If you know of local tours and activities, consider partnering with the organiser and see if you can offer guests a discount. This will promote local events and attract guests to choose your property.

Use In-Demand Experiences to Boost Bookings

Keeping up with the evolving needs of your guests requires attention, but it’s worth it because it leads to more bookings for your Airbnb. Currently, guests are focused on maximising the best experience from their travels. This includes getting in touch with nature, exploring different cuisines, prioritising wellness and opting for a cultural experience.

If you can tap into these in-demand experiences and connect them to your property, you can boost your occupancy rate and rental income.

City Relay can help you market your property, giving it a competitive edge when it comes to providing experiential travel opportunities. Our local expertise, innovative smart tools and clever marketing initiatives will help your Airbnb property stand out.

Would you like to know more? Get a free rental estimate and discover the potential of your property.